VicTraffic infrastructure scaling

VicTraffic traffic

Just as we’ve seen during the bushfires in 2014 and other years, and when incidents occur affecting the Melbourne road network like when a truck nearly fell off the Bolte Bridge in 2013, VicTraffic is experiencing extremely high spikes in visitor traffic volumes due to widespread flooding across much of Victoria.



But also at this time, due to the flooding having such a far-reaching impact across almost the whole state of Victoria, VicTraffic is currently displaying more incidents (road closures, traffic alerts, detours, roads re-opened, road works, tow allocations) than ever before, to the best of our collective knowledge.

VicTraffic server loadThankfully, the clever AWS infrastructure behind VicTraffic is scaling as it is intended to, allowing the site to stay up and available to all users in times of very heavy load such as this.

ANMF Diary App knocks Medicare off #1 spot in iOS App Store

ANMF app in iOS app storeThe Australian Nursing & Midwifery Federation’s (Victorian Branch) ANMF Diary App has been seeing strong download numbers, currently sitting at #3 in the Medical category for free apps in Apple’s iOS App Store.

ANMF iOS App Store downloads Dec 24 2015During launch, when the app was first released to members, it knocked Medicare’s Express Plus Medicare app off the #1 spot, which is no easy feat!

*Download stats courtesy App Annie

Launch Strategy

The ANMF are working through a solid launch strategy and have shared introductory literature with members as well as a step-by-step video to prepare users for an easy on-boarding process. This has all resulted in good user acquisition metrics so far.

ANMF Shift planner instructions

ATO Expenses tax receipt management app sees 63% year on year increase

Wave Digital’s very own tax receipt management app, ATO Expenses, has seen a substantial jump in it’s user base, with a 63% increase in downloads over the past 12 month period, when compared to the previous 12 months. ATO Expenses chart

The app was developed by the Wave team during one of our Wave Labs innovation events, and subsequently iterated upon to enhance the functionality of the app. With these enhancements, but little marketing and publicity, the app’s usage has  organically increased by quite a large percentage year-on-year.

ATO Expenses app
ATO expenses 7750 usersTotal downloads are now up to 7,750 units, a number Wave are keen to see grow over the coming 12 months.

ATO Expenses helps keep track of all of your shopping receipts, and streamlines your tax return processing at the end of the financial year. With Christmas shopping in full swing right now, make sure you don’t lose track of your receipts come June 2016 by downloading ATO Expenses now.


Download on the App Store

And that’s a wrap for 2015

…not quite yet. With only a few days to go for this year, we’re right in the middle of post-launch mode with a number of projects in their final sprints.


As 2015 wraps up, the team at Wave Digital would like to share with you some of our recent work and wish you all a Merry Christmas. Stay tuned throughout 2016 as we share tech and industry insights with you.

Wave’s offices will be closed from midday Wednesday December 23rd, and reopen on Monday January 4th.

We wish all of you a Merry Christmas. As always clients can contact us with support queries at

All the best for a successful 2016 from the team at Wave Digital.

ANMF appLaunch

December has been a busy month for the Wave team with multiple projects reaching a crescendo.

Hot off the press. Check out the app store for the Australian Nursing & Midwifery Federation’s new Diary App just released today!  It’s the best shift-planner out there, and also a great tool for the nurses & midwives on the wards.

Map CoffeeMap Coffee are a long-standing Wave client and we have been working closely in-tandem with them throughout the last half of the year to deliver their innovative Map Coffee Club and most recently a complete redesign of their website.

This site went live earlier this week.

DealMaxDealMax‘s new site was launched late this year also, and features some innovative UX and cutting edge JS for a very streamlined form submission process.

Head over and check out their offering and get yourself some personalised quotes directly from lenders.


2015 saw Wave Digital bringing in new staff to all areas of the business.

Back in January, our Digital Project Manager, Nick Craig, joined us and has since then set about improving project delivery and internal systems. Nick’s strong project management experience and delivery methodologies such as Agile and TOGAF have been a boon to the business.

May saw Wave recruit an Account Director, David Scott, to ensure Wave’s exceptional client service and the Wave Way of listening and educating is delivered to clients. Wave Digital and Sitepoint Group stalwart, Ciaran Ryan relocated his young family back to Ireland during June also.

Hiring again

Wave are expanding again, recruiting a Digital Designer to add to our stable. Head on over to Seek, and share it with anyone you may know, or send them our way.


RealTime Health Win at iAwards

RealTime HealthGoShare Healthcare

Congratulations to RealTime Health with their GoShare app developed by Wave Digital, winning a Merit Award at the Victorian iAwards ceremony on Tuesday night.

It’s great news for Dr Tina Campbell and her team, with a fantastic achievement in the competitive health category. We wish them all the best of luck for the national finals!
iAwards Logo

Parks Discovery: Native iOS and Android Universal apps launched

parks_discovery_androidThe Parks Discovery app from Parks Victoria has just been released. The app is available on both iOS and Android, and in both mobile and tablet format.

Parks Victoria approached Wave Digital a few months back with a problem to solve. Their former magazine was in need of digitisation so Wave Digital made our recommendations and the concept for the Parks Discovery app was borne.

The app consists of two broad sections, one called Parks Magazine which contains interesting articles on Victoria’s parks, and a Parks Directory.

Wave worked with Parks Victoria to populate both sections of the apps separately. We broke the magazine section requirements into a CSV template that could be completed by the client, then associated all necessary images with the correct article. The directory component proved more challenging. We solved the challenge by building a custom map interface which had an overlay of all of the parks’ locations.

Continue reading…

RACT’s Driver Training App wins at 2014 App Design Awards

Wave Digital worked with RACT to develop an app that would take the pain out of completing the Learner Driver logbook. Targeting all learner drivers in Tasmania, the app allows users to use their iPhones to log their hours, answer practice questions, and record supervisor signatures for each drive.

ract_iphone5s ract-2_iphone5-2The ultimate aim of the app is produce better, safer drivers in Tasmania. Users are presented with pie charts that show what conditions they have or haven’t driven in, encouraging them to experience the widest possible range of driving conditions  during their learning stages.

The app is another example of a client working with Wave Digital to digitise a paper-based process with the overall aim of providing a better user experience.

The app uses innovative GPS tracking to allow users to autolog the distances they’ve travelled, plus it prepopulates the app with details like driver name, rego etc. Continue reading…

ATO Expenses – V2


Just in time for tax time, Wave Digital has launched the new and improved ATO Expenses app.

Since it was launched last year, the app has received some great feedback, and featured in the ‘Hot’ category in iTunes for over 3 months.

We’re not sure if Apple’s algorithm needs some tweaking – ‘Hot’ and ‘Tax’ are usually mutually exclusive words.

Features that were requested by users throughout the year include

  • Ability to export image files. This has been complete and each user will be able to view their previous claims emailed through a zip file.
  • Issues exporting summaries – this has been addressed and fixed.
  • Ability to categorize expenses using your own category names and descriptions. The app has been created to comply with the ATO’s expense categories to simplify processes for eTax users. However, V2 of the app also allows users to name their own categories, and even allocate codes to them if necessary
  • Next financial year. And the one after. Done – the app has been updated until June 2016.

As always, we’re keen to hear your feedback, suggestions, and feature requests.

Please continue to use our contact form to share your thoughts on the app.

RACT Driver Training App

RACT iOS Mobile App RACT iOS Mobile AppThe Royal Automobile Club of Tasmania (RACT) was keen to leverage modern smartphone technology to develop an app to help learner drivers in Tasmania. Previously, learner drivers had to complete a paper logbook to record the hours that they had driven.

Wave Digital knew that the target market of RACT’s learner drivers were well used to smartphone technology so if we needed to develop an app that would take away the burden of completing their logbook of driving hours.

Wave Digital developed the app so that users can track their journeys using their phone’s GPS. Supervisors and drivers are also able to sign off on their drives once they are completed.

Once a driver has completed the required number of hours, they can export their data (pre-filled with their driving licence details, car registration, driving conditions and supervisor signature) and present to the relevant body to have their hours recognised as completed.

Twitter and Mobile – a match made in heaven

Twitter, Inc has just released its fourth quarter and fiscal year results for 2013. Makes for some interesting reading.

Monthly active users of Twitter are on the increase, surging 30% year on year.

This figure dwarfs Facebook’s 16% increase in its user base, but overall usage numbers for Facebook are almost 5 times higher at 1.25 billion active users.

BUT, what we thought was really interesting were the mobile stats for Twitter:

–          76% of their monthly users are on mobile

–          Mobile advertising revenue made up more than 75% of total advertising revenue

Statistics like this can’t be ignored.

Continue reading…