App Development for Startups

Building an app for your startup? We're with you every step of the way – from design, brand and technology to capital raising and growth.

Take your app startup further, faster

With 20+ years of helping new ventures to drive innovation and impact through web and mobile apps, we have a deep understanding of the unique challenges that you face as an entrepreneur.

Our agile, local team cares about your app startup well beyond launch – we’re here for your long-term success. No matter what problem you’re solving, we’ll help you to navigate the startup ecosystem and translate your potential into an app that responds to a real human need.

With our experienced strategists, designers and developers by your side, you’ll be poised to push the boundaries and create a best-in-class app that grows with you.

PRODUCTS DESIGNED FOR IMPACT

Explore some of the products we’ve built with founders to drive adoption, growth and measurable results.

Industry Expertise

From early-stage concepts to complex platforms, we apply deep industry expertise to design and build products ready for market.

Health and Wellness

Healthcare systems are intricate, human and resistant to shortcuts. As experienced healthcare app developers, we design health and wellness products from the inside out – grounded in real workflows, integration pathways and stakeholder needs.

By aligning design, technology and compliance early, we help founders build solutions that clinicians trust, organisations adopt and communities benefit from over the long term.

Non-Profit and Social Enterprise

Not-for-profits and social enterprises start with a clear purpose – to improve lives, communities or systems.

We help founders design digital products that turn that purpose into action, balancing ambition with funding realities, governance needs and diverse audiences.

This leads to technology that is accessible, trusted by communities and capable of delivering impact at scale.

Operations and Beyond

For founders tackling complex problems across a wide range of sectors, we bring the same depth and care to every build.

From education platforms to financial tools and operational systems, we design and develop products that balance usability, performance and long-term growth.

By combining strategic thinking with thoughtful design and robust engineering, we help founders turn complex ideas into products people rely on.

Google Reviews

Book a free 30 minute consultation

Talk to our managing director about what’s involved to get your startup off the ground, along with tailored advice on your app design, development and commercialisation options.

SERVICES FOR APP STARTUPS

We deliver product strategy, design and development services to validate, launch and grow app startups.

Product discovery

Launch your product in the right direction. Product discovery is a fast, affordable design process that gives you clarity and confidence before committing to full design and build. It helps you test assumptions, refine your value proposition and shape a product people truly want.

Prototypes and proof-of-concepts

De-risk your app idea with interactive prototypes and technical proof-of-concepts (POC). These early-stage assets can establish technical feasibility and demonstrate intended user journeys. They are a cost-effective way to bring your idea to life and a valuable addition to investor pitches.

MVP app development

Accelerate your path to market with an AI-backed app development process. A strategic MVP provides a practical, low-risk way to test and refine your product, helping you avoid over-investing in unvalidated ideas. Instead, you can move forward with confidence, building on real insight at each step.

Commercialisation strategy

Turn your idea into a commercially viable product with our expertise in capital raising and digital products. We help you build a go-to-market strategy, navigate the startup ecosystem, and shape a compelling story for investors. Together with sleek branding collateral, we can help you pitch your product with confidence.

Our raison d'être

Better Lives.

At its core is technology.

At its heart is people.

At Wave Digital, building great apps is not all about features and functionality. It’s about making peoples lives better.

This means taking a people-led, not technology-led, approach to app development. A ‘Better Lives’ approach - putting the users first, looking after our clients and looking after each other.

Australia's top mobile app developer

Australia's top mobile app developer

Clutch.co regularly ranks us as a top app developer in Australia and Melbourne, based on verified client outcomes.

Frequently Asked Questions

How much does it cost to build an app?

A quality mobile app built in Australia will cost between $50,000-$250,000+. A startup looking to develop an app with a basic feature set for an MVP is likely to cost between $50,000-$100,000. Businesses wanting to digitise internal processes or integrate with other systems should expect to pay $100,000-$250,000 for an app.

There are six factors that will influence the cost of building an app. These are:

  1. the number of platforms
  2. the number of screens
  3. the app design
  4. security requirements
  5. backend development requirements
  6. complexity of the features

You can find more information on our blog post – “How much does it cost to build an app.”

What is the difference between a technical proof-of-concept, MVP and prototype?

A technical proof-of-concept (POC) is a group of activities that our app developers undertake to assess the technical feasibility of a particular aspect of your app. One example where we might recommend a POC is a bespoke integration. Another example is where we would be using technologies or devices in unique or novel ways. A POC allows us to understand opportunities and constraints, and identify options, before progressing too far with app design and/or app development activities. Example folios where Wave Digital has completed technical proof-of-concepts are Newtracs and the Medical Director integration for the GoShare Healthcare platform.

A minimum viable product (MVP) is a tool for testing assumptions – about your app customers, product and market – as quickly and inexpensively as possible. It’s designed to validate key assumptions, test market appetite, and gather early feedback with the least effort and investment required. An MVP is a vehicle for learning, not simply a product release with fewer features. Rather than building out a full-featured solution based on assumptions, the MVP is focused on learning from real users and improving the product iteratively.

A prototype in our industry refers to a design activity. The goal of an app prototype is to bring your product to life so that you can show it to potential customers, investors or other interested stakeholders. It may also form part of a business case. There is no coding involved in producing a prototype. Instead, our designers would use one of a range of prototyping tools to transform the app interfaces into a clickable prototype. An app animation, which is essentially a video of the app, is an alternate approach.

How long does it take to create a prototype?

Creating an app prototype can take anywhere between 3 weeks to a few months. The length of the process is generally influenced by two things. The first is the client’s availability to collaborate during the design process. Our app designers rely on feedback to ensure concepts are in line with the client’s vision. At Wave, we understand that most startup founders are juggling multiple commitments and adjust the timing of our processes to fit in with their availability. The other factor is the number of design iterations that have been included in the project.

What is needed to ensure my app is successful in the long term?

With users abandoning most new apps after the first or second use*, we wrote this article to help those with brilliant app ideas understand what needs to be done to lay the foundations for a successful app.

It’s also critical that you take the time needed to fully validate your app idea, rather than take the ‘build it and they will come’ approach. You can learn more in detail about this in our latest blog article.

* Statistics found within the linked article

Can you help me with funding?

Wave Digital’s Managing Director, Guy Cooper, has extensive experience in capital raising. He can guide you on the options available and steps involved and suggest organisations or individuals you could approach.

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