App Animation and Illustration
Another way to market and showcase your app is to create an app animation walkthrough or video of your app that explores its different uses and features. You can use these animations wherever you need to communicate how your app works – quickly and efficiently. Whether as a proof-of-concept or to market the finished product, an app animation is a powerful marketing tool.
The most common place for an app animation walkthrough is in app stores. The Google Play Store and the Apple App Store are two of the most important marketing opportunities for your app. Potential users are looking for a way to see if your product will solve their problem. So why not show them exactly how it will do that!
An app animation walkthrough can also be used to attract potential investors. Wave Digital’s Melbourne app design team can transform our visual designs, created during the app design process, into a video showing the core functions of your app. All before any app development has occurred.
Wave Digital can also tailor the animation format and narrative to suit your purpose. For example, it can include music, voiceover, text or simply visuals. Moreover, the videos are extremely flexible and can be used on websites, social media posts, presentations, and at conferences. This makes them an invaluable medium for marketing and selling your app to large audiences in a short space of time.
For more examples of our app animation walkthroughs, see the Peter MacCallum Cancer Centre Second Ears iPhone App and e-Health NSW SafeSnap iPhone App.
Looking for something more interactive? Consider an app prototype. This can be downloaded on your iPhone or Android mobile, with users, stakeholders and investors able to tap through and explore your app idea. All before any money is spent on app development.
Your mobile app is so much more than how it functions. Enabling customers to truly understand the value of your app is critical to its success. We use a variety of visual storytelling devices to help communicate that value to a variety of people. Bespoke illustrations by our team, whether in the form of custom iconography or content illustrations, can provide your mobile app with a universal language for all audiences to engage with.
A great example of how illustration can be used to set your app apart is The Happy Habit App. Idiosyncratic illustrations designed by the Wave Digital team breathed personality into the iPhone and Android app. Together with a unique logo and colour palette, the illustrations make this wellbeing app truly distinctive in a highly competitive market.