DealMax presents a unique offering in the Australian lending marketplace. It is a product that sits between the lender and the borrower but is neutral to both parties. DealMax provides a great product to BOTH the lender and borrower, with lenders benefiting from access to a great number of red-hot leads, and borrowers instantly receiving personalised deals from a large number of lenders.
DealMax.com.au is the primary place where consumers can find these deals and crucially needs to reflect the prime place in the market that DealMax holds. Wave Digital redesigned the DealMax.com.au website to position DealMax as not only the market leader but the only place to get this unique offering.
The most important factor in determining the success of dealmax.com.au is the experience it delivers to users. DealMax’s corporate image depends not only on the presentation of the content contained within the website but also on the ease with which users can interact with it and perform the tasks that matter to them.
To deliver a successful application particular attention was paid to the structure of the information to be presented and the way in which the user will navigate through the site with a focus on maximising conversions for DealMax.
Cooperation and collaboration between Wave Digital's UX & design team and DealMax with an agile approach to development ensured DealMax received clean, best-practise front-end code to integrate with their existing backend technology.