ANMF Diary App knocks Medicare off #1 spot in iOS App Store

The Australian Nursing & Midwifery Federation's (Victorian Branch) ANMF Diary iPhone and Android App has been seeing strong download numbers, currently sitting at #3 in the Medical category for free apps in Apple's iOS App Store. During launch, when the app was first released to members, it knocked Medicare's Express Plus Medicare app off the #1 spot, which is no easy feat! *Download stats courtesy App Annie

Launch Strategy

The ANMF are working through a solid launch strategy and have shared guidance notes with members as well as a step-by-step video to prepare them for an easy on-boarding process. This has all resulted in good user metrics so far.

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