Wiley–Blackwell Clinical & Experimental Ophthalmology

Wiley–Blackwell wanted to expand the readership of its print opthalmology journal to include iPad users.

The Brief

To harness the potential of a massive content catalogue and bring Clinical & Experimental Ophthalmology to the iPad, Wiley–Blackwell needed expert help.

The content management system had to make light work of content maintenance, while the app itself needed to give readers swift access to all CEO articles.

Wave Digital Solution

Wave's solution extended CEO's reach to iPad users, reinforcing the brand's position as an innovator. The app provides smooth access to all published articles, plus special app-only content features.

These are controlled through a purpose-built content management solution that streamlines the publishing process.

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