Twitter and Mobile – a match made in heaven

Twitter and Mobile – a match made in heaven

Twitter, Inc has just released its fourth quarter and fiscal year results for 2013. Makes for some interesting reading. Monthly active users of Twitter are on the increase, surging 30% year on year. This figure dwarfs Facebook’s 16% increase in its user base, but overall usage numbers for Facebook are almost 5 times higher at 1.25 billion active users. BUT, what we thought was really interesting were the mobile stats for Twitter:

  • 76% of their monthly users are on mobile
  • Mobile advertising revenue made up more than 75% of total advertising revenue

Statistics like this can’t be ignored.

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