Wave Digital has just returned from an eventful eCommerce Expo in the Melbourne Convention Centre. As we built and manage Australia Post’s online store, we thought it useful to showcase our Mobile Commerce (mCommerce) expertise and provide insight and advice to attendees of the expo.
Our experience was really positive, it was great to be able to assist so many interested parties. The attendees loved the idea of using responsive design to provide a great looking purchasing solution for mobile, laptop and desktop devices. As has been reported widely in the news, Australian retailers have been slow to move into eCommerce. However, the last year has seen a huge shift in the market, with most retailers realising that eCommerce is here to stay and that market shares can best be defended by making it as easy as possible for your customers to buy your goods. We were also pleasantly surprised at the number of enquiries we received surrounding apps. It seems the same decision makers who are researching their selling options are also those who are deciding on the best ways of showcasing their brands in their chosen app stores. Our iPad (pads) also proved really popular. See our Commercial Manager Ciaran Ryan explain why people should come and visit the Wave Digital stand.
If you’re keen to see how mobile commerce could help your business, feel free to contact us.