Wave developed a custom responsive web app and backend system to support Specsavers lead generation and foster customer-franchisee engagement. Specsavers wanted to develop a way to connect corporate clients with its national franchise network – and boost its bottom line. The web app – Specsavers Corporate Campaign System – enabled Specsavers to generate more than 1,500 qualified leads within days of launch. It lets Specsavers build co-branded digital campaigns using a seven-step wizard, and generates detailed electronic receipts for every customer who registers for an offer. Through the custom responsive web app and backend system, Wave were able to build the software exactly to Specsavers’ requirements.